Piada Gives 2025

Piada Gives: 2025 Community Impact

Every meal shared, every visit, and every act of kindness this year helped us accomplish something truly special. The Piada community came together once again to raise more than $70,000 for nonprofits making a difference across our communities.

This generosity reflects what we believe at Piada: that genuine hospitality lives in connection, compassion, and care for others. Through our Piada Gives program, we’re honored to support extraordinary organizations—and we can’t wait to continue making an impact together in the year ahead.

When you opt in to Piada Gives through the Piada app, we pledge to donate 1% of every purchase you make to our quarterly nonprofit partner. This year, your support allowed us to contribute to Pelotonia, GLSEN, Boys & Girls Clubs, and local food banks in every Piada market.

January - March

For the past five years, we’ve proudly supported Pelotonia’s mission to fund innovative cancer research. 8 team members from our Support Center participated in the Pelotonia ride again this year, completing the 20-mile and 50-mile routes.

In addition to our Piada Gives donation, we also donated $1 from every Piada Pocket purchased between March 24–31. Thanks to you, we contributed more than $23,000 to Pelotonia in 2025—supporting an incredible organization year after year.

April - June

Our partner from April-June was GLSEN, a national nonprofit dedicated to creating safe, inclusive school environments for LGBTQ+ youth. During Pride Month, we contributed an additional 10% of all Cannoli Chips sales and celebrated with a rainbow-sprinkle upgrade to our Cannoli Cream. Together, we donated more than $21,000 to support inclusive spaces for students.

July - September

For back-to-school season, we partnered with Boys & Girls Clubs across all Piada markets to help facilitate safe, engaging spaces for kids.
 
Our second-annual Piada Gives Day took place on Friday, August 15. We visited four markets—Cleveland, Columbus, Pittsburgh, and Raleigh—to give away prizes, sample our summer beverage, and donate 100% of Peach Basil Fresca sales to Boys & Girls Clubs. Thanks to your participation, along with round-up and Piada Gives contributions, we donated $20,000 to local Clubs.

We also partnered with local dessert brands including Rime Time, Frios Gourmet Pops, and Jeremiah's Italian Ice to surprise guests with free treats. Through this activation, guests received tickets to local events such as Pittsburgh Steelers games, Jonas Brothers concerts, the Cleveland Zoo Inside Tracks Tour, NC State Football games, and more. Pictured are NC State fans Felix and Alma at the game!

October - December

To close out the year, we’re supporting local food banks across our markets. According to the American Public Health Association, in 2024, 40% of Houston residents faced food insecurity—just one example of the pressing need in the communities we serve.

On Giving Tuesday, December 2, we’ll donate $2 from every Mac & Cheese purchased to local food banks. With your ongoing support, we hope to once again give more than $20,000 to help fight food insecurity.

For more information on our Piada Gives program and how to opt-in, please visit https://mypiada.com/gives.